Movember, a corporate prescription of gender | What's Left
The month of November is increasingly associated with exaggerated moustaches thanks to the charitable campaign Movember. The charity was founded in 2004 by a group of men who sought to raise awareness of men's health issues they thought were underfunded. Movember is promoted by men(“Mo-Bros”) who encourage the growth of moustaches to raise money for men's health research and services with a specific emphasis on prostate cancer and mental health. The campaign also promotes the idea that“Mo-sistas” can be active in the campaign by remaining without facial and body hair, and supporting the Mo-bros in their moustache growing efforts through additional fund raising.